Qualifications: Obtained Law and Political Science degree at University of Johannesburg, followed by Financial Management.

Co- founder and owner of Jenna Clifford Designs (Pty) Ltd, a luxury goods company specializing in high end fine jewellery since 1992. www.jennaclifford.com

Family: Dex is married to Jenna Clifford, his business partner since 1992. They have 3 daughters.

Conservation
1. Baronmere Estate
Established an eco-sustainable residential property development company in 2004, 30km from Kruger National Park, replacing 200 000 alien eucalyptus trees with the rehabilitation of more than four thousand indigenous trees and several grasses. This project is saving up to 36 million litres of water per day and has successfully re-introduced over 70 bird species to the area as well as a variety of antelope.
2. Founder: Youth 4 African Wildlife
Y4AW, a non-profit initiative dedicated to increase global awareness surrounding the poaching crisis affecting endangered African elephants, rhinos, lions and pangolins amongst others. Y4AW is a global movement aiming to educate the youth from different nationalities to become actively involved in conserving these endangered animals in their natural environment and concentrates on demand reduction of endangered wildlife. Endangered African wildlife conservation internships are offered to local and international students, using film and camera equipment in combination with social media marketing to advocate against wildlife crimes. Funds raised are used to sponsor previously disadvantaged Africans to participate in the programs. Team building and leadership skills are developed during the internship. Over the last 18 months, 10 YPO young adults have participated in this conservation program. www.youth4africanwildlife.com
3. Jenna Clifford Rhino Project
Dex started the Jenna Clifford Rhino Project in 2012. This conservation project was in association with Stop Rhino Poaching NPC. We raised funds for the support of security, surveillance, aviation training /equipment and tracker dogs that are deployed at rhino game reserves in combatting rhino poaching. A total of R500 000 was raised in 2013.
www.stoprhinopoaching.com
4. The Rhino Orphanage
Dex serves as a non-executive director at The Rhino Orphanage, the first orphanage established in South Africa dedicated to rehabilitate rhino orphans who survive the current poaching crisis. The orphans are raised in such a way to facilitate re-introduction into the wild.
therhinoorphanage.co.za
5. Conservation awareness
International model Christie Brinkley and actress Bai Ling attended a rhino conservation week in 2013, when they were exposed to the rhino poaching crisis and members of international news agencies were invited to accompany and document the event, which helped raise the rhino poaching crisis to millions of readers in Asia when articles of their involvement was printed in over 60 news publications in Asia.
https://www.youtube.com/watch?v=1_Q1RNUTZMg
6. Wildlife conservation photojournalism
As a helicopter pilot, Dex is periodically in the African bush and writes pro bono for various print and online publications on endangered African wildlife conservation issues. With 30 years’ experience in business development and management, strategic planning, marketing and entrepreneurship, Dex decided to use his business expertise to help prevent the extinction of endangered species and also uses social media platforms to raise global awareness around the issue.
7. Global March for Elephants, Rhinos and Lions
Dex is a co-strategist and member of the international committee that hosted the Global March for Elephants and Rhinos in 137 cities on 6 continents on World Animal Day 4th October 2014. GMFER continuous to use various platforms to raise global awareness against illegal wildlife trafficking, estimated to be in excess of $20 billion per annum. www.march4elephantsandrhinos.org
8. Rhino Horn Risk Assessment
Dex is a member of the International Rhino Coalition, a group of influential wildlife and conservation NGO’s, economists and individuals that are opposing the South African government’s plans to apply to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) to legalise trade in rhino horn in 2016.
9. Rhino Translocations
Through Youth 4 African Wildlife and the Jenna Clifford Rhino Project, Dex helped sponsor and support the successful translocation of 10 endangered white rhinos out of crime hotspot areas to more secure reserves in Botswana. He is continuing with other programs to translocate more rhinos to secure reserves.

Hobbies: Aviator, wildlife photojournalism, equestrian sport, bonsai enthusiast, landscape rehabilitation, water skiing, keeping fit, animals and most importantly fatherhood to 3 daughters.
YPO: Since joining YPO Pretoria as a founding member in 2007, Dex has been education chair, membership chair, and Chapter chair of the Pretoria chapter. In 2014 he was the Education chair for the 13th consecutive Africa Family Safari Experience and regularly talks on conservation issues, wildlife demand reduction and impact conservation finance.

Views: Dex firmly believes in gender equality, a passion he shares with his wife, Jenna, who is also a UN appointed gender equality ambassador for the UN Millennium Development Goals 2015. Dex firmly believes in giving back and ensuring that as a human race, we ensure that wildlife and habitat are preserved for future generations.

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